A week after the big Google algorithm update, nicknamed the Medic Update,here is everything we know about it, including official information from Googleand non-official insights from across the industry.
The Google search algorithm update from August 1 is now fully rolled out, andhere is what we know about the update, who we think was impacted and some ofthe analysis of what, if any, actions you may want to consider taking if youwere negatively impacted.
In summary, Google iscalling this a broad, global, core update, but based on much of the analysisdone thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by theupdate. Google is telling us that there is nothing you can do to fix your site,so you should just focus on making a great experience, offer better content anda more useful website. This update has taken on the name the Medic Updatebecause of its focus on the medical and health space. This specific focus issomething Google will not confirm.
What we know from Google
Google has said thatthis update was a “broad core algorithm update” and that it does these updates“several times per year.”
This week we released abroad core algorithm update, as we do several times per year. Our guidanceabout such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX
Google SearchLiaison (@searchliaison)
August 1, 2018
Google referencesits advice from the previous core updates, saying there’s “no ‘fix’ for pagesthat may perform less well, other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.” Google also said, “As with any update, some sites may note drops orgains. There’s nothing wrong with pages that may now perform less well.Instead, it’s that changes to our systems are benefiting pages that werepreviously under-rewarded.”
There’s no “fix” forpages that may perform less well other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.
March 12, 2018
Google SearchLiaison Danny Sullivan also confirmed this is a “global” rollout and impactsall Google search results, no matter what language or region.
来自Google Search Liaison的Danny Sullivan也确认这是一次“全球性”的更新，将会影响所有的Google搜索结果，不管哪种语言或地区。
August 3, 2018
Google would nottell us how much of the search results were impacted by this update, as Googlehas done in the past with Panda, Penguin and others:
No, not doing that.
Danny Sullivan (@dannysullivan)
August 3, 2018
Who was impacted by this update
As we explainedabove, Google said this is a “global” update, which implies every niche andevery type of site could have been impacted. But based on the data that I’vebeen seeing from surveys, multiple data companies and SEO consultants, thereseems to be a focus on medical and health niches, as well as “Your Money YourLife” types of sites, with creeping into the entertainment and gaming niches aswell. I’ve shown Google this data and a Google spokesperson responded byreferencing the statements made above.
What is YMYL? As weexplained in 2013, “Your Money or Your Life” pages are thosefocused on money and life events. The Google raters’ guideline defined them as:
Pages that solicit personal information,such as personal identification numbers, bank account numbers, drivers licensenumbers, etc., which could be used for identity theft.
Pages used for monetary transactions,on which users might give their credit account or bank account information;for example,any page that allows you to buy something.
Pages that offer medical or health information that could impact your physical well-being.
Pages offering advice on major life decisions,such as pages on parenting,purchasing a home,a vehicle and so on.
Pages offering advice on major life issues that could impact your future happiness and finances, such as pages giving legal or financial advice.
I have data fromseveral analytics and data companies, including Sistrix, RankRanger, SEMRush, and my own survey data from a few hundred SEOs impacted.
Sistrix shared someof the early data, saying, “The majority of changes can be seen for YMYL-sitesand even there we generally only see an uplift or loss of a few percentagepoints.” I followed up with Sistrix, which responded that “Mostly health andfinance pages have been affected by this update.” “But also, as you can see onthe lists, e-commerces, educational as well as dubious automotive websites gottheir share of movement,” Juan González from Sistrix told me.
Sistrix sharedsome of the sites that saw gains in rankings with this update. Notice the typesof sites that saw losses:
Here are some of the bigger winners:
Sistrix also shared with us two sites, both in the health space, one thatsaw a nice gain and one that saw a significant decline in Google traffic:
RankRanger also has a nice dataset, and shared metrics acrossdifferent verticals and how much the search results in Google changed with thisupdate. The company’s data showed that the health, finance and home goodsindustry showed significant rank movement, even at the first position. First-position fluctuations are not as common, RankRanger tells me, even withbig Google updates.
Here is a chart RankRanger sent me showing the organic visibility change for a site across the Family & Lifecycle niche (blue) compared to the Health & Fitness niche(green):
What can you do?
So, now that we know what Google said and what the data is showing, what can you do? That is the biggest question for those who were negatively impacted.
As we said above, Google said there is nothing you can do. There is no fix. That is not so helpful, is it? But Google has been suggesting that you can continue to work on improving your website, make better content, make a better overall user experience and ultimately, the next update may lead to your site ranking better.
Glenn Gabe wrote a very large post after analyzing over 200 sites, summarizing:
The core algorithm update that rolled out on August 1, 2018 was massive and many sites across the web were impacted. Although there were a lot of health sites impacted, many others in non-YMYL categories were affected as well. If you have been negatively impacted by the 8/1 update, then it’s important to objectively analyze your site to find ways to improve. And remember, there’s never one smoking gun. There’s usually a battery of them. So go find them now.
Marie Haynes also wrote her thoughts saying:
The August 1, 2018 Google update was a massive one. I believe that it was primarily about Google’s ability to determine E-A-T for a website. I also think that the T in E-A-T became even more important as Google is working harder to determine which websites are the most trustworthy to show searchers.
BrightLocal shared a similar message:
This latest algorithm update, if what we’re seeing from the community is to be believed, may well have been focused on demoting YMYL pages with low E-A-T.
Whilst this will definitely impact websites like forums with low-quality advice, it should be noted that local businesses are just as at risk (as shown by Joy and Marie above) from providing advice that doesn’t come from a place of expertise authoritativeness,and trustworthiness.
Google did a massive algorithm update impacting the search results and affecting many webmasters, site owners and SEOs on August 1. It seems to have had a larger impact in the health and medical space, also on YMYL types of sites. The advice overall has been to make your site, content and user experience better overall and keep working at small changes that can have a big impact on your rankings.